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Transmedia storytelling means telling a story across multiple mediums—such as film, TV, games, AI, and emerging technologies—where each format contributes to a unified narrative world.

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With over three decades of industry experience, Manjit Jhita is a seasoned Transmedia Director / Producer—a creative leader who navigates and connects storytelling across multiple platforms, including live-action film, television, animation, interactive games, and emerging AI-driven content.

As a Transmedia Director, Manjit specializes in building cohesive, emotionally resonant narratives that translate seamlessly across different formats. Whether he's directing animated sequences, live-action scenes, or interactive cinematic experiences in video games, his approach remains rooted in grounded realism, visual storytelling, and a deep understanding of audience engagement.

His cross-industry expertise allows him to oversee the creative vision from concept through production, adapting to the unique demands of each medium while maintaining a consistent narrative voice and high production value. Manjit’s work blends cinematic direction with gameplay mechanics, emotional arcs with player agency, and traditional filmmaking with cutting-edge technology.